XI:XI — Financial Strategy, Business Optimization Book a Clarity Call

XI:XI Strategy · Strategic finance & business optimization

Numbers you
can count on.

XI:XI helps business owners set up and untangle the financial side of the business — so the numbers make sense, the process gets clearer, and the next move feels more confident.

Book a Clarity CallSee how I can help

11:11 Launching new businessesXI:XI Giving finances structure

Two chapters, one standard

Every business has a launch and a rebuild.

Financial work should reduce chaos, not create more of it. I find the gaps, simplify the process, and turn unclear numbers into a rhythm you can trust — whether the business is new or already running.

Two women business owners standing in the open doorway of their new boutique11:11 Launch

Starting something new?

I set up the money side before your first sale, so the business opens on a solid base.

  • Business structure and a separate business bank account
  • A chart of accounts that fits your business
  • Books set up so every sale and bill lands in the right place
  • A simple monthly routine and the records to keep
See launch services →
Lana reviewing a client's paperwork and books together at a deskXI:XI Fix & structure

Books feel tangled?

I find what is misplaced, correct it, and build routines so your numbers stay clean and usable.

  • Bank reconciliation and a review of the general ledger
  • Checks on customer payments, card payouts and sales tax
  • Vendor, 1099 and payroll matching
  • Written routines your team can follow
See clean-up services →

How it works

A simple path forward.

Step one

Diagnose

We talk, and I review your statements, structure and process to see where the gaps begin — or what a new business needs first.

Step two

Define

A clear scope and practical plan, with deliverables and price confirmed before anything is billed.

Step three

Build

I put the tools and routines in place so the improvement can hold.

What usually gets in the way

Owners wait. Here is what I hear.

I will set it up after my first sales.

Later usually costs more, because months of mixed personal and business spending have to be untangled.

I am afraid of what I will find.

Most clean-ups start from messy. You do not need to tidy first. Bring the books as they are.

I do not have time to sort it.

That is the point. I take the sorting off your plate and leave you a routine that takes little time.

It sounds expensive.

We start with a call. Scope and price are confirmed before anything is billed.

Client story · The Refined View

Books in order, next revenue stream underway.

The Refined View is a Palm Beach hair, lash, brow and makeup business run by a self-employed owner. We started with the books: I structured them so the numbers could be trusted. Now we are building on that foundation, adding a new revenue stream with the financial side set up to track it.

I had no structure. Everything was all over the place — my financials and operations had no frame.

Lana built full structure for my business: operating procedures and a package for my CPA. She also works with my CPA to make sure I reach my goal.

If you really want to get things done, XI:XI is the right choice.

Owner, The Refined View
See The Refined View on Instagram ↗

Ready for a clearer view?

Let’s make your numbers easier to use.

Start with a focused conversation about what you are building, or what is not working and where you need more confidence.

Book a Clarity CallUpload your documents

Get in touch

Questions before you start?

Send a quick message, or call directly if that is easier.

+1 (772) 210-9957
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