About
Meet the person behind the numbers.
I help owners bring structure to the financial side of their business — without the chaos, confusion or endless cleanup.
Running a business is demanding enough without wondering whether the financial records can be trusted. I work with owners at two moments: before the business opens, and when the books need to be straightened out.
I started XI:XI Strategy to give owners a grounded partner for the money side of the business — someone who turns confusing information into a practical next step, and leaves behind routines that hold up.
Setting up a new business so the numbers work from the first day.
Cleaning up and structuring the finances of a business that is already running.
XI:XI is 11:11 in Roman numerals — the moment numbers align: clarity, precision and confidence before a business moves forward.